Matt Doherty

Associate Director, Global Digital Creative Development, Ogilvy & Mather Worldwide

Matt Doherty oversees global brand creative and digital development at Ogilvy & Mather Worldwide. He has a strong big idea creative and strategic background developing global platforms and is able to understand clients’ digital business objectives and marketplace situations based on his experience working directly for O&M’s Worldwide Chief Digital Officer. He’s crafted his expertise over the past 6 years in creative storyworld development, branded content, experiential design and creation of immersive digital experiences.


Matt aids global brands in crafting their stories’ architecture in such a way so their narratives can unfold across multiple digital platforms, both online and offline. He combines creative with strategy and enables audiences to have participatory experiences with stories by building out their creative journeys through the use of digital and emerging technologies. Matt focuses on understanding the relationships between digital, story content and culture to interconnect the audience, narrative and brand.

Prior to his latest role at Ogilvy, Matt spent time as a Transmedia Architect and Creative Producer where he began building and experimenting with branded content platforms rooted in transmedia strategy and creative thinking. While at Ogilvy, Matt conceptualized, developed and produced creative for branded entertainment, original entertainment programs and experiential event design. Matt spent his first year at Ogilvy & Mather in a multi-disciplinary rotational program upon graduating from the University of Illinois at Urbana-Champaign. 

Matt has worked with a variety of clients and creative partners over the years including: Bimbo, Coca-Cola, Codecademy, Disney, DuPont, ESPN, Facebook, Fanta, Coca-Cola Freestyle, Google, GSK, IKEA, KFC, Kodak, LA Lakers, MLB, Mondelēz International, MTV, NBA, NBCU, NHL, Ragu, Showtime, Six Flags, Spotify, Tang, TD Ameritrade, Time Warner Cable, Twitter and Unilever.


Outside of Matt’s client experiences, he spends his time as an industry thought leader in the publishing and speaking space. He’s spoken as a keynote leader, panelist, podcaster and provided editorial coverage at major worldwide conferences and publications: International CES, Mobile World Congress, Cannes Lions International Festival of Creativity, WSJ, Financial Times, Bloomberg, Social Media Week, Advertising Week, Hollywood 2.0, Ogilvy & Mather’s Slideshare, Createasphere and Consumer Engagement World.


Matt is currently an adjunct instructor at Miami Ad School teaching creative campaign development to students in their last semester about to enter the advertising industry. If you so much as mention “LOST” near him, well, prepare yourself.