Immersive Experience Designer, Producer, President Vortex Immersion Media

Ed Lantz is an entertainment technology engineer, entrepreneur, immersive experience designer and innovator in giant-screen digital cinema. He left aerospace engineering in 1990 to transform old-style planetariums into immersive visualization environments, designing over a dozen dome theaters worldwide while at Spitz, Inc. including the Library of Alexandria in Egypt and Papalote Museo in Mexico City.  He co-founded Vortex Immersion Media in 2007 to produce immersive and interactive experiences for Fortune 500 brands including Condé Nast, EMC2, Microsoft, Nestle, NFL, Nike, Nokia and Sprint. His company also operates the Vortex Dome, the first commercial immersive media production studio and events venue located in downtown Los Angeles.  Ed’s focus is on the unique cognitive properties of next-generation multisensory environments, the merging of virtual and real storytelling worlds, and the development of fulldome theaters as next-generation entertainment and performance venues. Ed holds a Master’s degree in Electrical Engineering with minor in Quantum Physics and Electromagnetics from Tennessee Tech University, and is a co-founder and Board member of IMERSA. He also chairs the Boards of c3: Center for Conscious Creativity and Create Now!