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Frank Landry

NAIT Media Relations

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Press Releases


JULY 16, 2014

Media and entertainment industry conference to feature internationally recognized speakers


Edmonton, Alberta, Canada (July 16, 2014) – The Northern Alberta Institute of Technology’s Digital Media and IT program presents StoryWorld Quest (SWQ), Alberta’s first new media and entertainment industry conference. The event, held in partnership with the Alberta Media Production Industries Association (AMPIA), will feature internationally recognized speakers and industry leaders. It takes place Oct. 24 to 26, 2014 at NAIT’s Main Campus in Edmonton.


This three-day conference will bring together digital media professionals, film and TV producers, transmedia content creators, funders, broadcasters, advertisers, marketing executives, game designers, interactive developers, writers and academics. Attendees will learn about the latest in narrative and content strategies and meet noted experts who work in transmedia and cross-platform communication. Transmedia is the technique of telling a single story across multiple platforms and formats using current digital technologies.


“The conference presents opportunities for new partnerships and greater awareness within the ever-expanding transmedia communication and content industry,” said NAIT President and CEO Dr. Glenn Feltham. “As a leading polytechnic, we welcome the opportunity to enhance relationships with industry in Alberta and beyond.”


Key partners in the event are the Government of Alberta, through Alberta Film, and Createasphere, a leading builder of professional communities for content creation technology and media companies.


“Our film, television and digital media industry provides significant economic, employment and cultural benefits to our province,” said Alberta Culture Minister Heather Klimchuk. “The Government of Alberta is proud to help support this innovative conference in providing premier skill development, knowledge sharing and networking opportunities to members of this important industry.” 


Speakers include:


  • John D. Heinsen, CEO & executive producer with Bunnygraph Entertainment. Heinsen recently completed his third year as transmedia producer of the Academy Awards where he oversaw web, mobile and social media for He is the former manager of primetime programming at the FOX Broadcasting Company.
  • Steven Long Mitchell, Emmy Award nominated writer and executive producer of Tin Man, the highest rated miniseries in the history of the Syfy Channel. Mitchell was the co-creator and executive producer of the hit cult classic TV show, The Pretender.


Held in conjunction with SWQ is PitchQuest, where participants will be challenged to develop digital content and/or technologies that envision and advance entertainment and storytelling experiences. The theme will be “Making the Most of My City.” Submissions can be made until July 15. Six professional and six student teams will be selected from all online applications. Finalists will pitch in person Oct. 24, with the winners announced Oct. 25.  


“AMPIA is pleased to work with NAIT on this very forward-looking conference as we embrace the new realities of transmedia,” said Bill Evans, AMPIA executive director. “It’s a very exciting time to be a content creator in the Alberta media production industry.”


For additional information and registration, visit or call 818.471.4975 (x700).


About NAIT

The Northern Alberta Institute of Technology (NAIT) is a leading Canadian polytechnic, delivering education in science, technology and the environment; business; health and trades.  With more than 60,000 credit and non-credit students and a 98 per cent employer satisfaction rate, NAIT grads are essential to Alberta’s prosperity. Known for hands-on, technology-based learning, NAIT engages with business and industry in applied research and innovation and provides corporate training around the world. Recognized as one of Alberta’s top employers, NAIT provides outstanding returns on investment for its graduates, partners, the provincial government and the people of Alberta.



Alberta Media Production Industries Association (AMPIA) is a vibrant, non-profit, member-driven association that leads, builds and represents Alberta’s media production industry. Formed in 1973, AMPIA has over 200 members and member companies, representing 2,200 industry professionals – a cross-section that includes producers, directors, screenwriters, performers, craftspeople, distributors, exhibitors, broadcasters, digital and web-based content creators and students engaged in media studies.


About Alberta Film

The Government of Alberta, through Alberta Film, supports the ongoing growth, sustainability, competitiveness and business attraction of Alberta’s screen-based production industry. Support is provided through key activities including marketing, advertising and event management; locations and logistics assistance including scouting services; as well as production and development funding through the Alberta Media Fund. Support for cultural industries, including screen-based production, promotes a vibrant and culturally rich province, diversifies and strengthens Alberta’s economy, and enhances the lives of all Albertans by providing opportunities to share and experience culture.


About Createasphere

Createasphere is the leading builder of professional communities for content creation technology and media companies. The company works with organizations at strategic points in their growth to build new audiences, while engaging current fans. Createasphere was founded in 2001 and has created numerous conferences, trade shows, online communities and professional groups for the purpose of bringing creative professionals together, as well as connecting them with the services, products and knowledge they need to thrive in their chosen field.